For months, we’ve been searching for the perfect person to help us promote our new Bath & Body line. Now, we’re happy to announce our official news – Reese Witherspoon is Yankee Candle’s new “It” girl!
You may know her from popular films such as Legally Blonde (2001), Sweet Home Alabama (2002), and Walk the Line (2005), for which she won an Oscar, but now, this Academy Award-winning actress will be representing Yankee Candle’s Bath & Body line, and we couldn’t be more excited!
President and CEO of the Yankee Candle Company, Harlan Kent, said, “We are very happy to have Reese on board with us during this exciting time. We know she will take our Bath & Body line to the next level with her popularity and class. We couldn’t ask for a better spokeswoman.”
Televised commercial ads will begin to air in mid-December, which will give us a look into a day in the life of Reese Witherspoon and how she has incorporated Yankee Candle’s Bath & Body products into her routine. As a mother, Witherspoon and her children will use the Deep Cleansing Hand Soap or Bar Soap, and as a hard working woman, she will relax and take some time for herself by using the Signature Bubble Bath soap.
Look out for Reese Witherspoon’s commercial and print ads coming soon!